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https://images.squarespace-cdn.com/content/v1/624b503a8db88774edabff4f/1649102920861-MRDTEQDDH8V3VV0U7E85/Type+Vol.+2+3-3.jpg https://www.errolhoffman.com/work-1/the-pay-off-cwzbk monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/624b503a8db88774edabff4f/1649102920797-59O3Y77GWIPBRE0X2O94/Type-Vol.-1-2-3.jpg https://www.errolhoffman.com/work-1/tex-mex-t-rex-ywjep monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/624b503a8db88774edabff4f/1649102920712-CFVM8SZN6G08IHGJIBKN/image-asset.jpeg https://www.errolhoffman.com/work-1/comfort-wants-you-dead-mbmly monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/624b503a8db88774edabff4f/1649102920666-SYH3V2ZWXSSSYIYEW8YK/image-asset.jpeg https://www.errolhoffman.com/product-design daily 1.0 2025-08-03 https://www.errolhoffman.com/product-design/project-one-f5w4d-g394e-4hpga-dn2yd-spt8p-p6rs4-8j4xt monthly 0.5 2025-08-03 https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/71542559-f1f1-4685-8aed-6e6817522805/Two+Column+-+VMJ+App+-+Suggested+Concept.png Product Design - Canva App Canva App with VideoMyJob inbox videos displayed. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/1739681054747-X3F37GA2WWU8FNIYS2TR/Canva%2BApp%2B-%2BApp%2BStore%2B-%2BCarousel%2B1.jpg Product Design - Canva App The VideoMyJob App in the Canva App Store. Carousel image 1. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/c21bba22-b206-498a-a944-01a2636f1f55/Two+Column+-+VMJ+App+-+Alert.png Product Design - Canva App When videos are over 100mb and selected this information banner is shown. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/1739681088177-L63224L72N2DZ627UAW0/Canva%2BApp%2B-%2BApp%2BStore%2B-%2BCarousel%2B2.jpg Product Design - Canva App The VideoMyJob App in the Canva App Store. Carousel image 1. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/2840ccf4-0964-4db3-8d3a-273cb48a7043/Two+Column+-+VMJ+App+-+Critical+Alert.png Product Design - Canva App Could not display videos error banner displayed. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/5e4cd2a2-912b-4b9e-b841-3037f895ac01/Two+Column+-+VMJ+App+-+Empty+State.png Product Design - Canva App Empty state design to display if VideoMyJob inbox is empty. https://www.errolhoffman.com/product-design/ai-employer-brand monthly 0.5 2025-08-03 https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/aaaaabbc-1454-4343-83e3-57f30871c5f6/Screen+Shot+2025-02-27+at+9.53.53+am.png https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/a4aa5ec9-ecfc-4d94-9b1a-c77cc3d5c0c0/Employer+Brand+AI+-+Settings.png Product Design - AI Employer Brand Updated navigation and categorisation based on AI usage and testing https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/5048b74a-2d0c-440e-aaa7-a56238c28854/AI+Employer+Brand.png Product Design - AI Employer Brand The initial concept for an 'Employer Brand Home'. this design suffered from trying to address an excess of requests and requirements from stakeholders. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/719e51be-47df-48e3-91b8-28cbc0f3bbbf/Employer+Brand+AI+-+EVPProfile.png Product Design - AI Employer Brand Important updates to interface components to allow for changes to important employer brand information such as groups (job families) and differentiators. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/2c6a59bf-842e-4fe9-b587-e431dd795cd9/Employer+Brand+AI+-+Settings.png Product Design - AI Employer Brand An update to the concept of 'Employer Brand Home' featuring improved hierarchy, UX writing and aesthetic. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/d1b8688a-6f1f-476c-a94e-03744ea6d333/Concept+3+-+Monitor+Video+Plans+-+Video+Plans+Overview.png Product Design - AI Employer Brand The concept for the employee value proposition page. Existing field components were utilised and updated to work with the requirements. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/7e9f745f-d901-430e-9dac-570bb477fe25/Employer+Brand+AI+-+Fake+Door.png Product Design - AI Employer Brand A 'Fake Door' test was set up to gauge interest in the feature for existing users and what direction future iterations might take. https://www.errolhoffman.com/product-design/ai-script monthly 0.5 2025-08-03 https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/8a8ee906-97c2-48b5-9618-ef935f543a01/ScriptGPT+-+Disclaimer.png Product Design - AI Script https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/7d606486-c917-43cc-84fb-f5ecadbea1d4/ScriptGPT+-+Script+Type.png Product Design - AI Script https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/1260596c-5680-4be5-8ee8-c16b71f15c4b/ScriptGPT+-+Internal+comms+and+Something+Else+Intent.png Product Design - AI Script https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/cd96cb22-1465-47fb-80c8-f8622c71e559/ScriptGPT+-+Job+Ad+-+Form.png Product Design - AI Script https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/66e08969-217f-4114-b1e7-e9a3fd0239e5/ScriptGPT+-+Job+Ad+-+Job+Details.png Product Design - AI Script https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/7a3c90b6-b9d5-446e-b21f-d22464d7b786/ScriptGPT+-+Employee+Story+-+Advanced.png Product Design - AI Script https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/cbc084e1-674a-4e8f-be64-84cc1648f494/ScriptGPT+-+Employee+Story+-+Speaker.png Product Design - AI Script https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/b7759074-8095-4e0f-800c-2920f900e653/ScriptGPT+-+Employee+Story+-+Form.png Product Design - AI Script https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/cc6b199e-08b9-4578-86d3-0463ff181c0a/ScriptGPT+-+Employee+Story+-+Loader.png Product Design - AI Script https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/dd977076-a034-4b76-91ba-ce077fd3809e/ScriptGPT+-+Employee+Story+-+Result.png Product Design - AI Script https://www.errolhoffman.com/product-design/create-campaigns monthly 0.5 2025-08-03 https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/f518de6e-51e2-4ace-90aa-a2e2c0969768/User+Journey+Map.png https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/da7e7c89-3c94-42c0-8669-5ea52aeb9998/Video+Plan+-+First+Step.png Product Design - Create Campaign The original Video Plan ('Request a video') Step 1. Testing revealed issues with the interface and confusion around the select template/preview that needed to be addressed. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/2762f953-1a82-419d-9e6c-986ff578fdab/Video+Plan+-+Step+2+Script.png Product Design - Create Campaign Original Video Plan ('Request a video') Step 2. Users would write their script here or use the template. Users who had already drafted a script could not access it from here. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/b6bdf408-abff-42cd-ae14-e72716bcd9ba/Request+type.png Product Design - Create Campaign Initial research revealed that users and key stakeholders would like the ability to ask a simple question instead of the user having to find a hack or write them a full script. Illustrations were added here to help with the first-user-experience. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/e8a5f10d-2dd9-44a4-b13f-66da25e9c46e/Script+Selector+-+Choose+a+Script.png Product Design - Create Campaign A new script browser was designed and added to the flow. Here the user could browse existing scripts and script templates. It was designed similarly to a modal so that it could be reused elsewhere in the product. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/60e96ba1-b5d0-4d16-9da6-5f959a586dba/Question+Selector+-+Choose+a+Question.png Product Design - Create Campaign A question toggle was added to the script browser so that users could browse suggested questions, user questions from previous campaigns and to be able to change their mind here, rather than needing to go back a step. This also helped make the component reusable as a modal in other areas of the product. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/a882a51d-8881-4975-96fc-d0a3552889e3/Script+Selector+-+Write+your+Script.png Product Design - Create Campaign A similar experience to our Scripts page was maintained here to reduce cognitive load on users. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/c5fcfd29-faef-44ef-a12f-378a8626610b/Select+team+members.png Product Design - Create Campaign Users are then prompted to select users for the campaign or given the ability to invite new users to film. This step was bundled together with other steps in the old flow. We chose a modal to focus the user on this important task while not making it feel like a whole extra step by giving it a page. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/0ec28cf4-8d12-4abf-b1a7-bd4bbb4cad07/Review+Plan.png Product Design - Create Campaign Having a summary or confirmation page helped users review their request before sending it. https://www.errolhoffman.com/product-design/manage-campaign monthly 0.5 2025-08-03 https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/8398e7bd-74f8-4fa3-8695-4c03fe161ff2/Manage+Campaigns+Overview+-+Early+Concept.png Product Design - Manage Campaign An early concept for 'Manage Campaigns'. On this screen all of the users' campaigns are visible. The expanded state for a campaign displays the individual recipients and their status. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/c4a7b4ab-f85e-41fa-bfa8-9382507e1a50/Selecting+Script+Flow+-+Launched+Campaign+-+Screen+60.png Product Design - Manage Campaign Meeting with key customers to ask some post usage questions led to the concept of scripts per user in the recipients table. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/84ff76e0-3067-4bce-a8c8-fe8b0f1d8c4a/Manage+Campaigns+-+Early+Concept.png Product Design - Manage Campaign An early concept for the 'Manage Campaign' page. Here users can view their video requests, get insight into the recipient's progress, receive video clips and edit them into finished videos. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/4fad30e6-e408-40ac-bfb7-ebc0dbf40bde/Selecting+Script+Flow+-+Launched+Campaign+-+Screen+19.png Product Design - Manage Campaign To enable scripts per user, our 'Create Campaigns' script selector was edited slightly to work as a modal. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/6ac67747-c474-4c5b-8b4b-8e9af0de243a/Campaigns+Dashboard+-+New+component.png Product Design - Manage Campaign An unused concept to turn Manage Campaigns into more of a Campaigns Dashboard through the incorporation of metrics. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/875b8d68-e52f-49b8-b0fb-432513ca6c5a/Campaigns+Dashboard+-+New+component+modular.png Product Design - Manage Campaign Another unused concept for Campaigns Dashboard. This concept features an alternate approach to the cards along with some data visualisation in the form of charts. https://www.errolhoffman.com/product-design/manage-campaign-uplift monthly 0.5 2025-08-03 https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/33776bd4-7071-4302-a070-20cd61806762/Monitor+Video+Plans+-+Video+Plan+Details+-+Expanded+-+Hide+Unsuitable-2.png Product Design - Manage Campaign: Uplift Updated Manage Campaigns UI featuring a new collapsable section for 'Message & Settings'. The name and details have been moved into the header and a due date has been added. The message also features mail merge like code to help personalise each campaign request. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/eb2a46a9-a707-4806-bd10-ea692c6882a8/Selecting+Script+Flow+-+Launched+Campaign+-+Screen+79.png Product Design - Manage Campaign: Uplift A preview for the campaign request email along with its mail merge features was incorporated. In addition to allowing users to preview what is being sent it was also an aspect of the demo that the sales team were requesting. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/938da3a1-4952-4418-a143-22f6cd52cc2a/Monitor+Video+Plans+-+Video+Plan+Details+-+Expanded+-+Hide+Unsuitable.png Product Design - Manage Campaign: Uplift The Sign-up link and add recipients button are hidden until the recipients section expanded to simplify the interface and provide users what they need in context. https://images.squarespace-cdn.com/content/v1/6676a21d53cf596bdb39d4d0/c164be78-cc04-45d3-ba1c-9e99a147023a/Monitor+Video+Plans+-+Video+Plan+Details+-+Expanded+-+Hide+Unsuitable-1.png Product Design - Manage Campaign: Uplift The Sign-up link feature is a key campaigns addition for events. 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